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Tip:
Include your webpage address in all your advertising,
business cards, and stationary.
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CBT Web Design |
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Getting Links to Your Site
There's another way to
get people to your website: LINKS. You
want to snare those people who are surfing the Web.
If your business is local in nature, like a
restaurant, then you want local websites to list your
website. Many communities have at least one City
webpage that lists local business websites. In
Mathews, Virginia, there are several possiblities,
including:
Visit
Mathews Virginia!
Mathews
Virginia Online
Mathews
County, Va
Yahoo!
Get Local - Mathews
You can also try to
trade links with appropriate websites. For
example, a sporting goods shop, sports bar, golf
course, and minor league baseball team might all
exchange prominent links to help each other out.
This is networking.
For manufacturing
companies, there are often trade-group websites that
would be willing to list your site. That might
actually be your biggest source of visitors.
If you have some
expertise that you can share as a public service on
the Internet, then others may link to you as a source
of information. This can be an excellent way to
generate new customers and to showcase your knowledge
and abilities. This is a common strategy for
professionals such as doctors.
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Marketing Your Business
on the Web
Be sure to have
content!
Many business websites have no content and are
essentially billboard ads on the Internet. This is a colossal
waste of marketing potential, and visitors may even become annoyed
for wasting their time. To generate traffic on your website
you should have specific information that is useful to them. For
example, a website for "Sam's Pizza" could include
these pages:
Welcome to Sam's Pizza
(main page)
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Lunch
Menu |
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Dinner
Menu |
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Directions |
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Meet
Sam |
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Links
to our Favorite Pizza Website |
Manufacturers should have specific
information about what they sell:
Welcome to ABC Widget, Inc.
(main page)
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About
ABC Widget |
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Copper
Widgets (include specs and prices) |
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Steel
Widgets |
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Composite
Widgets |
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Contact
ABC Widget |
Getting People to Your
Website:
Your website address should be displayed prominently on your
stationary, business cards, yellow-page ads and company vehicles.
Surveys have shown that most people would prefer to find out about a
business anonymously through a webpage rather than make a phone call
or make a special trip in the car.
Search Engines: Your
site should be listed on the major search engines. But don't
expect people to find you there. Because there are so many webpages
listed at the search engines you are likely to get more traffic from
links and your own advertising.
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